If Only We Told Our Story Better

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"If Only We Told Our Story Better...": Re-envisioning State-University Relations Through the Lens of Public Engagement

Authors

David Weerts (BIO)

Associate Professor, Department of Organizational Leadership, Policy, and Development
Co-Director, Jandris Center for Innovative Higher Education
University of Minnesota-Twin Cities

Affiliate, WISCAPE
University of Wisconsin-Madison

Summary

A prevailing notion among higher education leaders is that public relations and marketing efforts must be intensified to boost legislative support for colleges and universities. However, this view fails to consider whether the academy might increase its standing among legislators and the general public by becoming more productively engaged in state problems. By embracing the principles of public engagement, universities could position themselves as solutions to problems and leverage public and private support for research, teaching, and service in relation to public interests.

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